We Know Real Estate
Will Daly
Your success in the realty market lies in how well you negotiate. But negotiation is a complicated matter. All the parties involved want things to go their way. Given these conditions, how can you make things work for your favor? How does one become a successful negotiator?

Based on experience, these five aspects determine a successful negotiation:

  • What the market says
Study the market. There will be times when it's more favorable for buyers and there will be other times when it will lean towards sellers. The key is to strike when the time is favorable for your side. For example, as a buyer you are in a position to offer the seller a quick deal and you know that the seller is in a hurry to sell the property. Take it as an opportunity to make things work in your favor.

  • Determine who has leverage
If word has gotten out that the seller has gone bankrupt, you are in a position to make reasonable demands. On the other hand, if you know that the house is a hot item, expect many competition. Therefore, you are in no position to dictate the terms or ask for "extras". The owner has the liberty to choose the buyer they want; usually to the highest bidder with the best terms.

  • What are the details?
What are the other costs (or savings) involved? Most people think that the price of the house is all there is to it. But in fact, there are other things to consider. For instance, Both house A and house B cost $275,000. However, house A is an older house that needs costly repairs. Plus the seller of house A agreed to pay  a portion of the closing costs. On the other hand, house B also costs the same. But cost of  necessary repairs will not be covered by the seller.

Think about all the costs and savings involved and determine where you can get better value for your money.

  • Financing
All transactions involve money. Money affects negotiations in so many ways.

Is the buyer pre-qualified or pre-approved by a lender? Finding your ideal house does not guarantee that financing will also be available. Your loan application can be denied because of several reasons; among them: appraisal problems, title issues, survey findings.

One of the advantages of being pre-approved is that buyers already know how much they could afford. Sellers like buyers who are pre-qualified. They pose less risk to the seller. They won't have to worry about waiting for the buyer to find a loan to seal the deal. Being pre-qualified means that you have the financial capacity to pay for the loan.

Lower interest rates mean a broad market - a lot of potential buyers.

Nowadays, downpayments are made easier. Now you can find loans with as low as 5% downpayment or even less. 100 percent financing or no downpayment plans is even an available option. 

  • Broker expertise
Brokers are now representing not only sellers but buyers as well. If you have competition, being represented by a reputable broker gives you an edge.

What my clients are saying  

Phoenix, AZ. This company is very professional. I spoke with the owner first who put me in touch with Josh. Both really wanted to understand what I was looking for in a living situation in Phoenix. After viewing many condos in the downtown and surrounding area, I really felt that Josh was not giving me the hard sell. Each place we visited he was very knowledgeable of the pros and cons and was not afraid to share both outlooks with me to find the best possible fit. After getting to know Josh, I look at him as a true friend and would definitely recommend my friends and family to him. Thanks Josh for everything. I love my new place.

 

~ Jason J.

Phoenix, AZ. I went on a bus tour with Will and the team at We Know Urban several years ago. When it came time to look for a property I called and got a hold of Josh. We went and looked at some condos but ultimately I decided I needed a house. Josh was on top of things from the get go. All of my questions and concerns were addressed in a timely manner and to my satisfaction. Josh is a stickler and it showed in his negotiating on on my behalf. I would recommend the We Know Urban group to anyone looking for an urban condo OR a house!

 

~ Spencer D.

Glendale, AZ. I have worked with Will Daly, from We Know Urban Realty, for many years and I find that he applies a very high standard of work ethic, integrity and professionalism in each transaction. It has been a privilege to work with the whole team at WKU Realty, as they are realtors who do a great job and care about their clients.

 

~ Brenda S.

Phoenix, AZ. I worked with Will at We Know Urban. It was my first stab at home buying so I appreciated the extra care, insight, and attention that he provided. Coming from the tech world I also thought their site was very easy to navigate. Kudos on that and thanks again!

 

~ Terrence P.

*****Phoenix, AZ. Will Daly is an awesome agent! He has almost sold out my difficult little condo project in Downton Phoenix, Metro 12 Townhomes metro12.com I normally don't like working with realtors, but Will has been exceptional. He's even taking on some of the work that , we, the developers should be doing. Thanks Will, and good work!

 

~ Les L.

*****Tempe, AZ. Will is the best. We have taken many of his tours in the past. We finally got a chance to purchase something through him and he was extremely helpful and did a wonderful job.

 

~ Lew F.

*****Surprise, AZ. We had the great pleasure of working with the principal of WeKnowUrban Realty, Mr. Will Daly, the broker and founder of the firm. We had a most difficult situation with our downtown Phoenix condo, and he proved to be a continuous source of positive energy and creative business acumen. He even attended a couple of our HOA meetings to help our owners address some of the issues in our building. He brings over 20 years' experience specializing in downtown Phoenix condo units, and there is no problem he hasn't encountered. Great website, lots of free research offered there. Will returns calls promptly and always maintains a high degree of professionalism, especially when his clients are feeling the pressure, and he even has a great sense of humor. We would use Will again in a New York minute! Check out WeKnowUrban. Maybe you'll get lucky and get Will himself!

 

~ Leo M.

*****Gilbert, AZ. I've known Will Daly and We Know Urban for years. I have never met anyone who knows more about urban living in Arizona that him. We have done business quite a few times over the years and it has been a pleasure to see him help his clients find the place of their dreams. I recommend We Know Urban for anyone looking to rent or buy and urban condo.

 

~ Kelsey B.

Jasper, TN. Will Daly with We Know Urban Realty is handling two short sales for me in Tempe and Phoenix. He has been truly remarkable to work with and I really can't say enough to express my appreciation and respect. Will is fair, hard working and honest and has gone above and beyond the call of duty to help me work through the sale of my property. He was able to get offers for me in the first few weeks of listing and his follow through is impeccable. He is a straight shooter that tells you like it is, is very aware of what is going on in the market and knows how to handle short sales. I would highly recommend him and will use him exclusively when buying or selling property in Arizona.

 

~ Tess W.

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