We Know Real Estate
Will Daly
There are many good ways to invest in real estate. Hopefully you got some of your insight from us. 

There are a lot of mistakes sellers can get into when they put up their house for sale. There was a seller in Virginia who had a half bath that was originally placed at the front of his house. He thought that it would be better if it was moved to the back of the main level. All the other similar models had the powder room in the same place for the past 20 years. It cost him thousands of dollars to move it, thinking it will get his house off the market sooner, but it didn’t. It became an expensive mistake.

Sid Davis, a real estate broker and author of “A Survival Guide to Selling a Home,” points out seven costly mistakes that sellers often make with regards to selling their home. In my business, I’ve seen each one of these mistakes played out and it just makes me shake my head as to why, sellers forge ahead with unwise strategies, instead of listening to the voice of an experienced professional, he says.

Sid Davis, real estate broker and author of the book “A Survival Guide to Selling a Home,” points out seven costly mistakes that sellers make with regards to selling their home. In my business, I’ve seen each one of these mistakes played out and it just makes me shake my head as to why, sellers forge ahead with unwise strategies, instead of listening to the voice of an experienced professional, he said.

Mistake 1: Putting your home on the market before it’s ready. This usually happens because the seller is in a hurry to sell the house or the seller did not prepare early. And so, repainting is done while the house is shown. Or possible buyers view the house with a carpet that obviously needs to be replaced already. Presentation is vital. Prepare the home before putting it up for sale.

Mistake 2: Over-improving the house for the neighborhood. Don’t make additions, bump-outs and upgrades that will make the house stand out from among its competition in a way that it becomes an anomaly rather than a good addition to the community.

Mistake 3: Pricing the home based on what the seller wants to earn net. This is a bad pricing motivation. The sale price is dependent on the market climate and not on what the seller wants. Sellers can control the asking price but not the sales price.

Mistake 4: Choosing an agent based on non-business factors. If you want to sell your house fast and with good terms, choose an agent because of their good track record, not because they’re your relative or friend.

Mistake 5: Getting emotionally involved in the sale of the house. This is one of the biggest challenges that sellers face. When you decide to sell your home, you’ll need to think of your home as a commodity – prepare it as a commodity, market it as a commodity, and price it as a commodity. Many potential buyers will go to your house and scrutinize it. Don’t feel bad, they are only judging it based on their preferences.

Mistake 6: Covering up or not disclosing problems. Most states have a property disclosure/disclaimer form. You can be sued for a leaky basement or wiring problems discovered 30 days after settlement.

Mistake 7: Not getting your ducks lined up before you sell. This means getting your financing ready, making sure there’s no pre-payment penalties on your mortgage, monitoring your local market. If according to local market, you sell first before buying or vice versa, do the same.

Don’t fear making these mistakes. There are actually things you can do to avoid them. Learn from professionals who made resources like this for you to learn from.

What my clients are saying  

Phoenix, AZ. This company is very professional. I spoke with the owner first who put me in touch with Josh. Both really wanted to understand what I was looking for in a living situation in Phoenix. After viewing many condos in the downtown and surrounding area, I really felt that Josh was not giving me the hard sell. Each place we visited he was very knowledgeable of the pros and cons and was not afraid to share both outlooks with me to find the best possible fit. After getting to know Josh, I look at him as a true friend and would definitely recommend my friends and family to him. Thanks Josh for everything. I love my new place.

 

~ Jason J.

Phoenix, AZ. I went on a bus tour with Will and the team at We Know Urban several years ago. When it came time to look for a property I called and got a hold of Josh. We went and looked at some condos but ultimately I decided I needed a house. Josh was on top of things from the get go. All of my questions and concerns were addressed in a timely manner and to my satisfaction. Josh is a stickler and it showed in his negotiating on on my behalf. I would recommend the We Know Urban group to anyone looking for an urban condo OR a house!

 

~ Spencer D.

Glendale, AZ. I have worked with Will Daly, from We Know Urban Realty, for many years and I find that he applies a very high standard of work ethic, integrity and professionalism in each transaction. It has been a privilege to work with the whole team at WKU Realty, as they are realtors who do a great job and care about their clients.

 

~ Brenda S.

Phoenix, AZ. I worked with Will at We Know Urban. It was my first stab at home buying so I appreciated the extra care, insight, and attention that he provided. Coming from the tech world I also thought their site was very easy to navigate. Kudos on that and thanks again!

 

~ Terrence P.

*****Phoenix, AZ. Will Daly is an awesome agent! He has almost sold out my difficult little condo project in Downton Phoenix, Metro 12 Townhomes metro12.com I normally don't like working with realtors, but Will has been exceptional. He's even taking on some of the work that , we, the developers should be doing. Thanks Will, and good work!

 

~ Les L.

*****Tempe, AZ. Will is the best. We have taken many of his tours in the past. We finally got a chance to purchase something through him and he was extremely helpful and did a wonderful job.

 

~ Lew F.

*****Surprise, AZ. We had the great pleasure of working with the principal of WeKnowUrban Realty, Mr. Will Daly, the broker and founder of the firm. We had a most difficult situation with our downtown Phoenix condo, and he proved to be a continuous source of positive energy and creative business acumen. He even attended a couple of our HOA meetings to help our owners address some of the issues in our building. He brings over 20 years' experience specializing in downtown Phoenix condo units, and there is no problem he hasn't encountered. Great website, lots of free research offered there. Will returns calls promptly and always maintains a high degree of professionalism, especially when his clients are feeling the pressure, and he even has a great sense of humor. We would use Will again in a New York minute! Check out WeKnowUrban. Maybe you'll get lucky and get Will himself!

 

~ Leo M.

*****Gilbert, AZ. I've known Will Daly and We Know Urban for years. I have never met anyone who knows more about urban living in Arizona that him. We have done business quite a few times over the years and it has been a pleasure to see him help his clients find the place of their dreams. I recommend We Know Urban for anyone looking to rent or buy and urban condo.

 

~ Kelsey B.

Jasper, TN. Will Daly with We Know Urban Realty is handling two short sales for me in Tempe and Phoenix. He has been truly remarkable to work with and I really can't say enough to express my appreciation and respect. Will is fair, hard working and honest and has gone above and beyond the call of duty to help me work through the sale of my property. He was able to get offers for me in the first few weeks of listing and his follow through is impeccable. He is a straight shooter that tells you like it is, is very aware of what is going on in the market and knows how to handle short sales. I would highly recommend him and will use him exclusively when buying or selling property in Arizona.

 

~ Tess W.

More Reviews

Want to Know How Much Your Home is Worth?

Get Your FREE Home Market Analysis Report Right Now!

YES, SHOW ME NOW